We Don't Just Run Ads.
We Build Your Complete Revenue System.
Most agencies hand you leads and walk away. We install the full three-pillar system that takes you from word-of-mouth reliance to a predictable pipeline of high-value jobs — and stays in the background so you don't have to manage it.
Why Most Home Service Businesses Struggle With Ads
It's not because Meta ads don't work for home service businesses. It's because most agencies are running the wrong type of ads with no system behind them.
- ✗Generic "get a free quote" ads targeting broad audiences
- ✗Optimising for cost per lead — flooding you with price shoppers
- ✗Leads sit in your inbox for days with no follow-up system
- ✗Monthly reports full of vanity metrics that don't show revenue
- ✗Locked into 6–12 month contracts regardless of results
- ✗No accountability — you chase them for updates
- ✗Works across dozens of industries with no home service expertise
- →Authority-led creative that attracts serious homeowners with real budgets
- →Optimising for cost per qualified consultation — buyers, not tyre kickers
- →Full lead handling system — qualification, nurture, follow-up, all automated
- →Weekly data on every metric that actually matters to your revenue
- →No long lock-in contracts — stay because it's working
- →Proactive weekly communication — you always know what's happening
- →Exclusively home service businesses — we know this industry inside out
How the Local Authority Accelerator Works
Three interconnected pillars — each one makes the others stronger. Together they turn your business from word-of-mouth dependent to a self-sustaining revenue machine.
Authority-Led Meta Ad Campaigns
The goal isn't to run more ads — it's to run ads that position you as the obvious premium choice in your local area. We identify the exact frustrations driving homeowners to act, build creative around those triggers, and target the right buyers with surgical precision.
What We Build
- Before/after creative showcasing your best projects
- Direct-response copy built around real homeowner objections
- Tight geographic targeting within your service radius
- Premium positioning that repels price shoppers from the start
- A/B testing across creatives, angles and audiences
What Changes For You
- Enquiries from homeowners who already respect your work
- Stop competing on price — start being the obvious local choice
- Higher quality conversations from the first touchpoint
- Your brand builds recognition in your local area over time
- Compounding authority as more homeowners see your work
"Butlers Direct had been burned by an agency giving them cheap, low-intent leads. We identified the two frustrations driving Birmingham homeowners to act — living with an outdated kitchen and being let down by larger firms with long lead times. We built the entire creative strategy around those triggers. The result: £622 in ad spend generated £46,593 in booked kitchen work in 30 days."
The Complete Lead-to-Close Engine
The bottleneck in most home service businesses isn't leads — it's what happens after. Leads sit in WhatsApp for two days, go cold, or book consultations with no intention of buying. We install the full handling system so qualified buyers move seamlessly from enquiry to closed job.
The Lead Revival Engine
- Automated follow-up sequences for leads that go quiet
- Re-engagement campaigns for old enquiries
- No lead left sitting in an inbox for more than a few hours
Pre-Qualification Filter
- Every lead screened before they book your calendar
- Filters out wrong postcodes, unrealistic budgets, price shoppers
- Only qualified buyers land in your diary
Automated Nurture Sequence
- Case studies, reviews, and social proof sent automatically
- Consultation confirmation and reminder sequences
- By the time they meet you, they already want to work with you
Sales Conversion Process
- One-to-one sales process training built for home service businesses
- Close more consultations without feeling pushy
- Handle objections with confidence using a proven framework
"Academy Concepts had the capability to deliver kitchens, bathrooms, and full renovations but were only selling one service at a time. We used kitchen renovation as the entry point and built a process for uncovering additional project needs inside every lead conversation. The ad got the homeowner through the door. The conversation did the rest. £1,300 in ad spend produced £292,000 in revenue."
Data-Driven Optimisation & Growth
Without visibility over your numbers, you're guessing. Most business owners can't tell us their close rate, show rate, or cost per qualified consultation. We fix that with full weekly data transparency — and only increase ad spend once the numbers prove the system is profitable.
What We Track Weekly
- Cost per qualified consultation (not just cost per lead)
- Consultation show rate and close rate
- Revenue per booked job and total ROAS
- Campaign performance by creative, audience, and angle
How We Scale
- Budget increases only when the data confirms profitability
- Winning creatives scaled, underperforming ones cut
- New angles tested continuously to keep cost per lead down
- Regular strategy reviews to align with business capacity
"Before working with us, most of our clients had no idea when the next job was coming in. After 60 days, clients like Academy Concepts could see exactly which week, which campaign, and which creative angle produced each chunk of their revenue. That knowledge is what turns a lucky month into a scalable business."
Results shown are real client results, not a guarantee. Outcomes vary depending on your market, offer, capacity and how quickly leads are followed up.
From Strategy Call to Campaign Live in 7 Days
We've built onboarding to be fast. You could have your first campaign live and generating qualified leads within a week of your strategy call.
Strategy Call
We audit your current situation, map out the Local Authority Accelerator for your area, and confirm we're the right fit for each other.
Discovery & Build
We deep-dive into your business, ideal client, and local market. Your positioning, creative strategy, and qualification system get built around your exact situation.
Campaign Live
Ads go live targeting premium homeowners in your area. The full systemising pipeline is in place from day one — no manual chasing required from you.
Optimise & Scale
Weekly reviews of all metrics. We optimise continuously and scale ad spend only when the data confirms the system is profitable and ready.
Everything Included When You Work With Us
This isn't ad management. It's the complete done-for-you system.
Meta Ad Campaign Management
Full creative production, copywriting, audience targeting, and campaign management. Built specifically for home service businesses.
Lead Qualification System
Pre-qualification forms that filter out time wasters and price shoppers before they ever land in your calendar.
Automated Nurture Sequences
Case studies, reviews, and pre-call content sent automatically to warm up leads before their consultation.
Consultation Booking System
Fully automated booking, confirmation, and reminder sequences to eliminate no-shows.
Sales Process Training
One-to-one sales guidance built from clients who've closed over £200,000 in 60 days. Close more without feeling pushy.
Weekly Performance Reports
Full visibility on every metric that matters — CPL, close rate, show rate, ROAS, and revenue per booked job. Every week.
Continuous Creative Testing
New angles, formats, and audiences tested every month to keep cost per lead down as the system matures.
Lead Revival Engine
Automated re-engagement for leads that go quiet — so no enquiry ever just disappears without being worked properly.
Dedicated Account Management
Direct access. Weekly check-ins. You always know what's happening, what's changing, and why.
What Happens From the Moment You Book
No ambiguity, no surprises. Here's the exact sequence from strategy call to a live system generating qualified consultations for your business.
Strategy Call
We audit your current setup, understand your service area, your team capacity, and your revenue goals. We map out exactly what the Local Authority Accelerator looks like for your specific business — and we tell you straight if it's not the right fit.
Day 0 · 30 minutesAccount Setup
Meta ad account configured, Business Manager structured correctly, pixel installed and verified. We fix the technical foundation before we build anything on top of it — most agencies skip this and it costs clients later.
Days 1–3Creative and System Build
Ad creative produced, copy written, qualification forms built, GHL pipeline configured, automated nurture sequences live, consultation booking confirmed. Everything from ad click to booked calendar slot is connected before a single penny of ad spend goes out.
Days 3–7Campaigns Go Live
Ads launch into your service area. The qualification system activates. Pre-qualified leads start booking consultations directly into your calendar — already warmed up by the automated nurture sequence before they speak to you.
Day 7–10Weekly Review and Optimisation
Every week without exception: CPL reviewed, booking rate tracked, show rate monitored, close rate recorded. Creative tested. Targeting refined. You receive a full performance report every week — no vanity metrics, no fluff.
Ongoing · Every week30-Day Results Review
A full breakdown of month one: pipeline value, ROAS, lead quality, cost per consultation, close rate. We lay out exactly what we're doing in month two to push every number further. And once the data confirms it's profitable — we scale.
Day 30
Book a Free Strategy Call
We'll map out exactly what the Local Authority Accelerator looks like for your business, your area, and your current capacity. No pressure — just a straight conversation about whether we're the right fit.
Book Your Free Strategy Call
Only for home service businesses doing £30k+/month · Limited spots each month