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Real Numbers. Real Companies.

What Happens When Kitchen & Home Renovation Companies
Stop Relying on Referrals

Every case study below started the same way — a renovation company doing good work but with no predictable way to generate consistent, high-value jobs. Here's what changed.

✓ Real UK renovation companies
✓ Verified revenue figures
✓ Started from zero paid ads
£500K+
Revenue Generated for Clients
224:1
Highest Return on Ad Spend
50%
Average Booking Rate
£27
Average Cost Per Lead
Meta Ads Case Study · Kitchen Installation · Birmingham
Butlers Direct
First campaign · 30-day window · Starting from zero paid advertising
Return on Ad Spend
74:1
Every £1 spent returned £74 in revenue
£622 spent → £46,593 in revenue in the first 30 days
That's a 74:1 return on every pound put into ads — from a standing start with no existing ad account
74:1
ROAS
£46,593
Revenue Generated
24
Qualified Leads
£26
Cost Per Lead
3
Jobs Landed
50%
Booking Rate
£207
Cost Per Acquisition
30 Days
Time Frame
"

We tried an agency before and the leads that came in were no good. But these leads were actually converting into jobs.

Butlers Direct — Birmingham
The Challenge

Butlers Direct were relying entirely on word of mouth and referrals with no paid advertising in place. They'd worked with an agency before and seen zero results, which left them sceptical about whether paid ads could work for their business at all. Revenue was inconsistent with no way to control when work came in — a great month could be followed by an empty diary.

What We Did
01

Built a targeted Meta lead generation campaign aimed at homeowners in Birmingham actively considering a kitchen renovation — using precise interest and demographic targeting to reach buyers with real budgets, not price shoppers.

02

Wrote direct-response ad creative and copy built around the specific pain points of the ideal customer — outdated kitchens, long waiting times and let-downs from larger firms. Every word was designed to speak to the buyer before they even clicked.

Why It Worked

Most kitchen companies run generic ads to broad audiences and wonder why leads don't convert. With Butlers Direct, we identified the two specific frustrations driving Birmingham homeowners to act — living with an outdated kitchen and being let down by larger firms with long lead times. We built the entire creative strategy around those triggers, resulting in enquiries from homeowners who already felt understood before they picked up the phone. The positioning did the qualifying work before a single form was filled in.

Before vs After
Before — Monthly Revenue
Inconsistent
→
After — First 30 Days
£46,593
Meta Ads Case Study · Kitchen & Home Renovation · Essex
Academy Concepts
Multi-service strategy · 60-day window · Previous agency got their ad account banned
Return on Ad Spend
224:1
Driven by smart upselling inside every lead conversation
£1,300 spent → £292,000 in revenue across 60 days
A 224:1 return — driven by smart upselling inside every lead conversation, not just ad volume
224:1
ROAS
£292,000
Revenue Generated
40
Qualified Leads
£29
Cost Per Lead
£1,300
Total Ad Spend
50%
Booking Rate
Multiple
Services Upsold
60 Days
Time Frame
"

The leads weren't just coming in — they were converting into full renovation projects we hadn't even advertised.

Academy Concepts — Essex
Watch: Full Case Study Breakdown
How We Generated £200k+ From £1,300 for One of Our Renovation Clients
The Challenge

Academy Concepts had no predictable pipeline and no way to generate leads online. A previous agency delivered zero results and — worse — got their ad account banned, leaving the business entirely dependent on whoever happened to refer them that month. There was no growth strategy in place and revenue was completely at the mercy of referrals. They had the capacity to deliver multiple services across kitchens, bathrooms, and full renovations — but no system to actually sell them.

What We Did
01

Built a multi-service lead generation strategy targeting homeowners in Essex across kitchens, bathrooms, and general renovation — designed to maximise the revenue potential of every single enquiry, not just close one service at a time.

02

Created high-converting ad creative and copy that spoke directly to homeowners ready for a kitchen upgrade — using kitchen renovation as the entry point into deeper, higher-value conversations.

03

Built a sales conversation process that uncovered additional project needs inside every lead conversation — turning single-service enquiries into full renovation projects worth multiples of the original job value.

Why It Worked

Academy Concepts had the capability to deliver kitchens, bathrooms, and full home renovations — but were only selling one service at a time. We used kitchen renovation as the entry point and built a process for uncovering additional project needs inside every lead conversation. The ad got the homeowner through the door. The conversation did the rest. This is why £1,300 in ad spend produced £292,000 in revenue — not because we ran more ads, but because the entire system from ad to conversation to close was built to maximise the value of every single enquiry.

Before vs After
Before — Pipeline
Word of mouth only
→
After — 60 Days
£292,000 revenue
Meta Ads Case Study · Kitchen Renovation
The Kitchen Transformers
First month · 30 leads · 20 qualified consultations booked
Lead-to-Consultation Rate
67%
20 of 30 leads converted to qualified bookings
30 leads · 20 qualified consultations · £27 cost per lead — month one
A 67% lead-to-consultation rate from a standing start with no existing ad account
30
Leads Generated
20
Qualified Consultations
£27
Cost Per Lead
67%
Booking Rate
Month 1
Time Frame
The Challenge

The Kitchen Transformers had the workmanship and reputation to grow but no reliable way to generate consistent enquiries. Like most renovation companies at their stage, they were dependent on referrals and word of mouth — with no control over when or how work came in. They needed a system that would fill the calendar with serious buyers without the owner having to chase leads manually.

What We Did
01

Built and launched a Meta lead generation campaign targeting homeowners actively considering a kitchen renovation — positioned around their specific service area with creative built to attract serious buyers, not price shoppers.

02

Installed the full qualification and booking system — filtering out time wasters before they reached the calendar, with automated nurture sequences warming up every lead before their consultation.

Why It Worked

A 67% lead-to-consultation rate isn't normal — the industry average is far lower. It's the result of two things working together: ads that pre-qualify buyers before the form is even filled in, and a systemised follow-up process that ensures no lead goes cold. By the time a homeowner booked a consultation, they'd already been nurtured with case studies and social proof. They came to the call ready to talk seriously about their project.

Before vs After
Before — Lead Generation
Referrals only
→
After — Month One
20 qualified consultations
Across All Clients

The Numbers That Actually Matter

We don't report on impressions and click-through rates. We report on the metrics that pay your installers.

Average Cost Per Lead
Across all active renovation campaigns

£27

Average Booking Rate
Qualified leads that convert to consultations

50%

Client Retention Rate
Clients who stay because the system works

96%
Tom — Founder of Sculpt & Scale
Tom — Founder, Sculpt & Scale
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